Brand Stories

An effective brand story is a strategic narrative that clearly communicates your brand’s history, mission, values, and benefits, all while establishing & maintaining a distinct tone of voice. It should touch on both the functional AND emotional benefits of your brand so shoppers know what they are purchasing and why they should choose you.

Below are short excerpts from brand stories I have written.

Brand Story 1 - Excerpt

Brand Story 1 - Excerpt

Brand Story 2 - Excerpt

Brand Story 2 - Excerpt

Brand Story 3 - Excerpt

Brand Story 3 - Excerpt

Brand Story 4 - Excerpt

Brand Story 4 - Excerpt

Brand Story 5 - Excerpt

Brand Story 5 - Excerpt

Brand Story 5 - Excerpt A

Brand Story 5 - Excerpt A

Brand Story 5 - Excerpt B

Brand Story 5 - Excerpt B

Brand Story 5 - Excerpt C

Brand Story 5 - Excerpt C

Brand Story 6 - Excerpt A

Brand Story 6 - Excerpt A

Brand Story 6 - Excerpt B

Brand Story 6 - Excerpt B

Brand Story 6 - Excerpt C

Brand Story 6 - Excerpt C

Logo Concept Rationale

During a place branding project for a city in Texas, I wrote a different story for each of the logo design concepts being presented. Each story touched on a different characteristic of the city that was defined during the research and strategy phase of the project.

Note: Written while employed as a Copywriter at BrandFirst Creative Agency. Copy and image rights belong to respective brands/companies.